{"title":"BLACK FRIDAY PICKS","description":"","products":[{"product_id":"brush","title":"Brush - Black Sandalwood","description":"\u003cp class=\"\"\u003eOur boar’s hair brushes are made with black sandalwood and are perfect for brushing out your beard! The bristles are soft enough that you can even use the brush to lather up in the shower and scrub your beard with a bottle of Sir! Great for shorter beards to pull your natural oils into your beard and great for long beards to help tidy up those loose edges!\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":39928258691231,"sku":"TOOLBH69","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/products\/chattanooga-brush02.jpg?v=1756786065"},{"product_id":"comb1","title":"Comb - Black Sandalwood","description":"\u003cp class=\"\"\u003eOur medium tooth black sandalwood combs are perfect for detangling your beard and pulling oil from your skin back into your beard!\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":39928258822303,"sku":"TOOLCB52","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/products\/comb.jpg?v=1756786064"},{"product_id":"sir","title":"Sir Beard Wash","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003eSir contains no harsh chemicals and is more environmentally safe than most face washes on the market. Our beard cleanser is unscented to allow you to apply your favorite Chattanooga Beard Co. products after making that beard nice and clean!\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":39928260690079,"sku":"WHCDSC38","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BodyWash_Sir_Front.jpg?v=1756786062"},{"product_id":"recon-conditioner","title":"Recon Beard Conditioner","description":"\u003cp style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cspan\u003eRecon was created to assist your beard health and create an environment for growth. Conditioner softens your beard and increases strength! Don't feel like washing your beard but still want to make sure it gets clean? Use a conditioner!\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45673433006315,"sku":"WHCDRC79","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/Conditioner_Recon_Front.png?v=1766003595"},{"product_id":"traditional-tattoo-balm","title":"Tattoo Aftercare Balm","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTraditional Tattoo Aftercare Balm is a simple solution for tattoo lovers who value their ink. Whether you're sporting a new masterpiece or a collection of time-tested tattoos, this balm is your key to keeping your ink looking sharp and vibrant.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":44109512245483,"sku":"TATTTR62","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/TattooBalm.jpg?v=1756786047"},{"product_id":"beard-oil-1838","title":"1838","description":"\u003cp\u003e\u003cstrong\u003eCedarwood \/ Grapefruit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrength:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cbr\u003eMasculine, woodsy, and confidently smooth.\u003cbr\u003eCedarwood takes the lead while bright grapefruit cuts through with just enough edge.\u003cbr\u003eIt’s fresh but grounded, clean without being sweet.\u003c\/p\u003e\n\u003cp\u003eHydrates deeply, softens coarse hair, and keeps your beard smelling like you’ve got your act together.\u003c\/p\u003e\n\u003cp\u003eSmells like grit in a tailored suit.\u003cbr\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762634875115,"sku":"OILS1891","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardOil_1838.png?v=1756786034"},{"product_id":"beard-oil-iron-forged","title":"Iron Forged","description":"\u003ch3 data-end=\"2554\" data-start=\"2512\"\u003e\u003cstrong data-end=\"2552\" data-start=\"2516\"\u003eCoffee \/ Chocolate\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2874\" data-start=\"2555\"\u003e\u003cstrong data-end=\"2568\" data-start=\"2555\"\u003eStrength:\u003c\/strong\u003e Loud\u003cbr\u003e\u003cbr data-end=\"2576\" data-start=\"2573\"\u003eBold, rich, and grounded. This one smells like focus, grit, and finishing what you started.\u003cbr data-end=\"2670\" data-start=\"2667\"\u003eInspired by quiet mornings and strong mugs—when the world’s still asleep and you’re already moving.\u003cbr\u003e\u003cbr data-end=\"2772\" data-start=\"2769\"\u003eSoftens coarse hair, hydrates deep, and leaves zero mess behind.\u003cbr data-end=\"2839\" data-start=\"2836\"\u003eSmells like work ethic in a bottle.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762675998955,"sku":"OILSIF99","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardOil_IronForged.png?v=1756786033"},{"product_id":"beard-oil-vesper","title":"Vesper","description":"\u003ch3 data-end=\"2227\" data-start=\"2191\"\u003e\u003cstrong data-end=\"2225\" data-start=\"2195\"\u003eBourbon \/ Jasmine\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2505\" data-start=\"2228\"\u003e\u003cstrong data-end=\"2241\" data-start=\"2228\"\u003eStrength:\u003c\/strong\u003e Mild\u003cbr\u003e\u003cbr data-end=\"2249\" data-start=\"2246\"\u003eRefined, unexpected, and a little mysterious.\u003cbr data-end=\"2297\" data-start=\"2294\"\u003eFloral notes meet bourbon warmth for a scent that stands out without saying much.\u003cbr\u003e\u003cbr data-end=\"2381\" data-start=\"2378\"\u003eSoftens your beard while keeping things smooth and sharp.\u003cbr data-end=\"2441\" data-start=\"2438\"\u003eSmells like a clean shirt, a good haircut, and staying out late.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762680553707,"sku":"OILSVP95","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardOil_Vesper.png?v=1756786031"},{"product_id":"beard-oil-holy-cow","title":"Holy Cow","description":"\u003ch3 data-end=\"197\" data-start=\"161\"\u003e\u003cstrong data-end=\"195\" data-start=\"165\"\u003eCedar \/ Leather\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"657\" data-start=\"198\"\u003e\u003cstrong data-end=\"211\" data-start=\"198\"\u003eStrength:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cbr data-end=\"221\" data-start=\"218\"\u003eMasculine, bold, and unapologetically rugged.\u003cbr data-end=\"269\" data-start=\"266\"\u003eThis one smells like a bull rider’s jacket tossed over a cedar rail—leather, grit, and a clean edge that hits like a refined cologne without losing an ounce of rawness.\u003cbr data-end=\"440\" data-start=\"437\"\u003eCedar keeps it grounded. Leather brings the heat.\u003cbr\u003e\u003cbr data-end=\"492\" data-start=\"489\"\u003eHydrates deeply, softens rough beard hairs, and leaves you smelling like the man everyone notices without knowing why.\u003cbr data-end=\"613\" data-start=\"610\"\u003e\u003cspan\u003eSmells like a man who shows up and gets it done.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762680815851,"sku":"OILSHC16","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardOil_HolyCow.png?v=1756786028"},{"product_id":"beard-oil-churchwarden","title":"Churchwarden","description":"\u003ch3 data-start=\"1153\" data-end=\"1207\"\u003e\u003cstrong data-start=\"1157\" data-end=\"1205\"\u003eChurchwarden – Pipe Tobacco \/ Cherry \/ Vanilla\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1208\" data-end=\"1498\"\u003e\u003cstrong data-start=\"1208\" data-end=\"1221\"\u003eStrength:\u003c\/strong\u003e Medium \/ Loud\u003cbr data-start=\"1235\" data-end=\"1238\"\u003eWarm, sweet, and full of character.\u003cbr data-start=\"1279\" data-end=\"1282\"\u003eThis one smells like sweet pipe tobacco, and the cherry vanilla blend your grandfather used to smoke.\u003cbr data-start=\"1390\" data-end=\"1393\"\u003eDeeply hydrating and smooth on the nose. A nostalgic scent for steady hands.\u003cbr data-start=\"1465\" data-end=\"1468\"\u003eSmells like tradition in a bottle.\u003c\/p\u003e\n\u003cp\u003e\u003c!----\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762681274603,"sku":"OILSCW77","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardOil_Churchwarden.png?v=1756786024"},{"product_id":"beard-balm-vesper","title":"Vesper","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eVesper Scent - Bourbon and Jasmine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\"This is one of my favorite beard products. It has a great presence when using it in my beard. My wife loves the scent. I get a lot of complements when wearing it. It also does a great job of keeping my beard soft.\" - Jeff H.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut oil, shea butter, beeswax, lanolin, and a blend of natural oils\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762770010347,"sku":"BALMVP01","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardBalm_Vesper_e430949c-2468-4b22-8073-f111d4360ad9.png?v=1756786022"},{"product_id":"beard-balm-iron-forged","title":"Iron Forged","description":"\u003cp style=\"white-space: pre-wrap;\" class=\"\" data-mce-style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIron Forged Scent - Coffee and Chocolate\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" class=\"\" data-mce-style=\"white-space: pre-wrap;\"\u003e\"This is one of my favorite beard products. It has a great presence when using it in my beard. My wife loves the scent. I get a lot of complements when wearing it. It also does a great job of keeping my beard soft.\" - Jeff H.\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" class=\"\" data-mce-style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut oil, shea butter, beeswax, lanolin, and a blend of natural oils\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762771419371,"sku":"BALMIF82","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardBalm_IronForged.png?v=1756786018"},{"product_id":"beard-balm-holy-cow","title":"Holy Cow","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003eHoly Cow Scent - Raw Leather and Cedar Wood\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\"This is one of my favorite beard products. It has a great presence when using it in my beard. My wife loves the scent. I get a lot of complements when wearing it. It also does a great job of keeping my beard soft.\" - Jeff H.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut oil, shea butter, beeswax, lanolin, and a blend of natural oils\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762771779819,"sku":"BALMHC23","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardBalm_HolyCow_ace55454-21b4-4b9b-8d4c-2fcf29489a70.png?v=1756786017"},{"product_id":"beard-balm-churchwarden","title":"Churchwarden","description":"\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eChurchwarden Scent - Pipe Tobacco and Wild Cherries\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\"This is one of my favorite beard products. It has a great presence when using it in my beard. My wife loves the scent. I get a lot of complements when wearing it. It also does a great job of keeping my beard soft.\" - Jeff H.\u003c\/p\u003e\n\u003cp class=\"\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut oil, shea butter, beeswax, lanolin, and a blend of natural oils\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762772795627,"sku":"BALMCW84","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardBalm_Churchwarden_fb6561df-0a7d-4f6d-96e5-c94f861d9d2f.png?v=1756786013"},{"product_id":"beard-balm-1838","title":"1838","description":"\u003cp style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e1838 Scent: Cedar Wood and Grapefruit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" class=\"\"\u003e\"This is one of my favorite beard products. It has a great presence when using it in my beard. My wife loves the scent. I get a lot of complements when wearing it. It also does a great job of keeping my beard soft.\" - Jeff H.\u003c\/p\u003e\n\u003cp style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecoconut oil, shea butter, beeswax, lanolin, and a blend of natural oils\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":45762774106347,"sku":"BALM1807","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BeardBalm_1838_6ba09651-b215-48da-80ac-f7db947c741a.png?v=1756786010"},{"product_id":"obsidian-balm","title":"Obsidian","description":"\u003cp data-end=\"5195\" data-start=\"4947\"\u003e\u003cstrong data-end=\"4970\" data-start=\"4947\"\u003eObsidian - Black Currant + Pepper + Musk\u003cbr\u003e\u003c\/strong\u003eObsidian Beard Balm is a dark, fruit-forward scent built around black currant, with subtle black pepper in the background. It finishes with more soft leather and dark sweetness than a traditional musk, giving it a smooth, addictive character.\u003c\/p\u003e\n\u003cp data-end=\"5372\" data-start=\"5202\"\u003eFirst released as a limited Black Friday mystery scent in a run of 500, Obsidian drew an immediate response, with customers asking what it was and when it would return.\u003c\/p\u003e\n\u003cp data-end=\"5600\" data-start=\"5379\"\u003eOur beard balm melts down in a rub or two and applies like butter — never sticky, tacky, or heavy. It softens and controls your beard with a smooth, easy application, without the dry, clay-like feel some balms can have.\u003c\/p\u003e\n\u003cp data-end=\"5732\" data-start=\"5607\"\u003e\u003cstrong data-end=\"5623\" data-start=\"5607\"\u003eScent Notes:\u003c\/strong\u003e Black Currant, Black Pepper, Musk\u003cbr data-end=\"5660\" data-start=\"5657\"\u003e\u003cstrong data-end=\"5678\" data-start=\"5662\"\u003eIngredients:\u003c\/strong\u003e Coconut Oil, Shea Butter, Beeswax, Lanolin, Fragrance\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":47907263152363,"sku":"BALMOB44","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/Balm_Obsidian_ingredients.webp?v=1773345238"},{"product_id":"lock-and-key-balm","title":"Lock \u0026 Key","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLock \u0026amp; Key - Cardamom + Aged Paper + Leather\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eLock \u0026amp; Key Beard Balm is a warm, sophisticated scent built around spiced cardamom, softened by worn leather and the nostalgic character of aged paper. It has the cozy feel of a classic magician’s private study—rich, inviting, and refined without smelling dusty or musty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreated as a limited seasonal release inspired by the mystery and showmanship of classic stage magic, Lock \u0026amp; Key will be available for just 60 days. When the clock strikes midnight on October 31, it disappears.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur beard balm melts down in a rub or two and applies like butter — never sticky, tacky, or heavy. It softens and controls your beard with a smooth, easy application, without the dry, clay-like feel some balms can have.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eScent Notes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cardamom, Aged Paper, Leather\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Coconut Oil, Shea Butter, Beeswax, Lanolin, Fragrance\u003c\/span\u003e\u003c\/p\u003e","brand":"Chattanooga Beard Co.","offers":[{"title":"Default Title","offer_id":49297758781675,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/8695\/3119\/files\/BalmLock_Key.jpg?v=1789209619"}],"url":"https:\/\/chattanoogabeard.co\/collections\/black-friday-picks.oembed","provider":"Chattanooga Beard Co.","version":"1.0","type":"link"}